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Made in Montana – named for Bozeman...“Built in the Heart of Fly Fishing Country”

Back in 2008, a small group of dedicated designers, engineers and machinists set about to build a reel, right here in Bozeman, MT.  No one expected the turmoil that the next 4 years brought, but on weekends and late nights, the team continued to push forward.  They developed prototypes, gathered a guide team, moved forward on marketing and sold several batches of reels - all in all, a solid foundation had been laid with sound principles upon which to build reels "In the Heart of Fly Fishing Country."

Fly Reels made in Montana that are fundamentally well-designed with a scientific thinking approach and a 'continuous improvement' attitude

 

Matt McCune led the charge on Bozeman Reel Company over the years and found partners to help the project progress.  A 15 year resident of Bozeman Montana, he is - at his core - an engineer.  Sure, you'll find him on the river every now and again and he loves to fish, bike, climb – (all things Montana), but Matt's true guiding passion is building things.  He is a graduate of the Montana State University Mechanical Engineering program and spends more time perusing user manuals of CNC machines than should be permitted.  Matt’s continued involvement is as an innovator of design, engineering, production and assembly.  His belief in continuous improvement is unwavering – he wants to hear from you!Our shop is literally yards away from one of hundreds of small streams, rivers, ponds and spring creeks that we call our proving grounds. Top local guides, with countless hours of on-stream experience, act as our research assistants.

 

Fishing happens here – exceptional reels are made here too

In 2012, BRC was joined by the most dedicated and passionate fishing member of the team. Ed Tompkins brought needed energy to the team. His interest was in seeing BRC continue to grow into a sustained production model. Ed's belief in the principle of the company – build a better product among the rivers and streams that we call home, alongside some the best fishing guides and fishing ambassadors in the world – pushed BRC to where it is today. 

Evolution of the business – by listening to our customers, retailers, and guides, we can have better feedback, better access to in-the-field information

 

In 2013, Dan Rice joined the team focusing on bringing together all aspects of the business – sales, marketing, new product development, production, fulfillment and service – so that BRC can overwhelm customers. A lifelong fisherman, having grown up fishing Illinois and Wisconsin, Dan learned to fly fish in college. While his background has been in the aerospace industry, the thing that interests him the most is helping companies to grow, being passionate about the products, services and customers.

Our shop is literally yards away from one of hundreds of small streams, rivers, ponds and spring creeks that we call our proving grounds. Top local guides, with countless hours of on-stream experience, act as our research assistants.

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